Interviews

The last post we made about the interviews was not as deep as the one we made this time. We realized that if we really want to get to know our segment market, and find out who is in need and want of our product we have to get out there and talk to people. So we did!

We kept a lot of the questions from our earlier interviews, but added even more questions, more specific and detailed questions, that would help us figure out what people think about our idea and if they would actually use it? What we also did was that we talked to people in different ages, different stages in life, occupations and personalities, to see their differenties and compare their answers and opinions they came out with.

Our interview questions:

Do you write a diary?
If no: Why? 
Have you ever written a diary?
Do you see yourself start writing a diary?
What kind of diary would you prefer, a book-diary or a software program?
Do you use a book or your computer/ other technology equipment? 
Why?
Do you find it comfortable at all times?
Have you ever used an on-line diary or software?
In what situations do you have complications with writing your diary?
Do you ever feel that your work or studies don’t give you enough time to write as much as you want in your diary? 
Do you have a smartphone?
Do you use to carry around on your laptop or smart pads during the day?
Or do you have access to that in your work or school?
Do you like taking pictures?
How important are your pictures for you? Do you see them as memories that are important for you? 
Do you usually put in pictures in your diary-slides?
Where do you usually save all your pictures and videos?
Have you ever been in a situation that you have lost you files?
If yes:
What did you do about it?
What do you see as a useful solution to this?
Have you ever done a ‘’memory-book’’ or something similar?
With pictures from special occasions, time periods etc.. Do you think it is important to keep and make memories like that?
Do you have anything like that from your childhood or past? yes
Do you use to look back at this?
Or show it to friends/family?
After seeing our blog with the idea, what do you think about it? Why?
Could you see yourself using it at any time?
Do you think other people would find it exiting?
Whats the best part about the idea?
Do you see something missing there that you would be in use of?

Summary of our interviews and investigation

We tried to talk to people in different kind of ages and status, so see what they think about our idea and their views on the whole diary and saving files thing. We got some pretty good answers out of it, and to be honest we got surprised of how similar their answers were and a lot of positive feedback too. It was exiting to read it all!

The things that were clear about this topic, was that the most of them do not write a diary right now, only using Facebook, blogs, Instagram and so on. The explanation to this was the lack of time, none of them had the time or possibility to carry around on a book every day, and even if they had it at home, because they work/studies a lot and when they get home they don’t think about it. All of them had been writing a diary in their earlier years, but stopped doing that because of the lack of exitingness and time. They meant that it would make it so much easier to be able to write a diary on their computers, Ipads and smartphones, because they have it with them everywhere they go, and always using these things for everything they do. All of them had a smartphone, and some an Ipad, which gives them really easy access to the diary, and they liked that it doesn’t requires hard work or a lot of time, and u can use it whenever you want. We got the answer, interesting and exiting idea!

All of the people had once been in some situation where they have lost of been close to losing their files, pictures and important things that they had on their computer, and it was not fun, they couldn’t get back all of the pictures and so on, just the ones they had on Facebook etc. Their solution for this that they would like to have was just one single program where you could have all your files, without struggling with it.

One of the guys we talked to was really into the idea that you can print out your diary, make your own lay-out about it and make kind of books of your memories or special occasions! He called it some kind of a scrap-book.

The conclusion we got out of this, the most important one, was that people would actually use our program! They saw it as an exciting idea, with easiness and flexibility. They all had computers, smartphones and some Ipads, which they carry around during the whole day. They all loved pictures and it was important for them to keep on to their memories and be able to look back at it, show it for family/friends, and are even now a days looking back at their own childhood memories..

 

 

/Dalia