Actors, Needs, Solucions, Context of use - Summary

Actors:

• The company itself, us! Organizing, creating and developing the programe, and giving solucions to our segment market. We are going to create the software by our own, instead of partnership with a company.
• Costumers, that are going to use the program as if it was a normal diary. We need to reach our segment market in the best possible way, and be able to show them and make them understand the unique thing with what we are creating. It is important to that they understand our point, so we have to make that clear. It is also important that our users will continue usinng the program, and do not get ''bored'' after some time..

Needs:

• The fear of loosing all youre photos and videos, here you will have them all in one place, and be able to open and watch them any time. You do not have to carry around an USB either.. Which by the way is also realy easy to loose or forget somewhere..
• Self-satisfaction, you can keeps youre memories alive, and go back ''in time'' and think of all the special times and what you wrote.. You can even get made books, just as you want them, of youre whole diary or special occacions or time.
• Creativity, you can even be realy creative here if you want. People that liked creativity and creatin their own personal style etc. can make their diary realy personal with their own unique layout/form/texture etc.. And also books that they can get send home, created by them self.

Solucions:

• MyLifeDiary provide a simple-using technology that is available on laptops, other computers, phones or ipad, which makes it so much easier to use. It is extremely user-friendly and personalized the way you like it, a personal diary that is unique.
• Our goal with this idea is to make as much people use our program, and to get them to see the unique and creative sites of it, and at least of course enjoy it and have a big use of it!
• Investment requiered, medium or low..

Context of use:

Our user profil can be seen as spanish people in different ages (because it is not that much about the age in this cas) that likes creativity, fun, design and feel the need to hang on to the good memories. It can be people from 17 even up to 30 or more. As we said, here it is about the persons personality, needs and interest.

For people who:

• Wants to write a diary, but wants to try another version and in a different way
• Want to keep all the memories from his/her everyday life or special moments just for himself
• Wants to be able so save all their fotos and videos and writing in the exakt same place
• Are afraid of loosing all thir valuable pictures and videos
• Are busy because of work etc and doesnt have the time or opportunity to hang on to their book-diary all the time
• That likes technology, as do not use books that much
• Likes creativity, and wants to create their own diary in a personal way
• Wants to keep all the memories to themself, and be able to look back at it anytime.
• Wants a blog and diary at the same time.
• Wants to share their personal life with others
• Likes to watch other blogs/diarys, get inspiration etc
• Wants something more than just a diary, but at the same time have acces to othe possible thing like for example create their own diary in ''bookform''.

/Dalia