Rogers 5 factors

What is Rogers 5 factors?
In this post we are gonna explain a bit about 5 different factors that explains our idea better, based on advantages, where it will be available, how simple we are gonna make it, the payment question and last how we are gonna make it visible for others.


Relative Advantage:
One of few diaries in Spain based on technology, with everything in the same place, personalized and simple/easy to understand and use.

Compatability: Our ide will be used in today's technology, it can be everything from computers, laptops, smartphones to tables. It is not closed to only one brand or system.

Simplicity: From the beginning we wanted to make our diary as easy as possible to use, but without making it look boring. Our segment market are not computer or tecnknology experts, thats why it will be simple for everyone to understand, and it will continue this way. There will be good but simple explanacions of the use, a question site with all the common questions that people might ask or want to know, and we will even have a ''help support'', where people just can write a simple e-mail if they have any problems or questions, and we will answer it as soon as possible. The last thing we want to do is make it hard to use, or confusing.

Trialability:
The basic thing, to have an own diary, to be able to write, post pictures, videos and files and to create your own lay out will be completely for free, and we have no plans for the future to make our members pay for that. We are gonna have some other things like for example to get your diary printed out and send to your home, a wedding, birthsday or konfirmation diary/history can also be created in any sort of book, material and layout that you wish. These ''extra'' things that we offer are services that we will charge for.


Observability: Our marketing strategy will in the beginning be based on word of mouth, to see and find out what people think, if they like using it etc before we invest more money on advertising. In the future it is possible to advertise throug internet on different internetpages and google.

/Dalia